Sunday, May 31, 2020
What Money Cant Buy by Michael Sandel Essay - 825 Words
What Money Can't Buy by Michael Sandel (Essay Sample) Content: Name)(Instructorsà ¢Ã¢â ¬ name)(Course)(Date)Cause effect essayIn the book à ¢Ã¢â ¬ÃÅ"What Money Canà ¢Ã¢â ¬t Buyà ¢Ã¢â ¬ Michael Sandel, tries to explain conditions that prove money canà ¢Ã¢â ¬t buy everything. In the book, Michael criticizes some of the situation where people have bought and sold their property for cash (Sandel, Michael 12). However, ità ¢Ã¢â ¬s hard to understand where money should apply and where it should not apply. To end the controversy, Michael Sandel, explains some of the condition where people have paid for products and services that in real sense donà ¢Ã¢â ¬t require to be paid for. Should people queue? Is it right to pay in order to jump a queue? In real sense people should not pay to jump a queue since ità ¢Ã¢â ¬s a normal act that one can wait and pass with no payment. This essay is concerned with why some should occur or not occur and what happens after each of the incidence.Some people are able to pay for bette r services around the world. Other people pay others to queue on their behalf. It all depends on the amount of cash each individual has. Some people can afford to even pay for air tickets to travel around the world. Since some people are in need of travelling the only option of dealing with the situation is to use money. Money canà ¢Ã¢â ¬t buy anything but it can satisfy peopleà ¢Ã¢â ¬s need in some ways.Michael explains various incidences that show how people use money in the market place. Some incidences where money is used raise lots of controversies among people. One of the incidences that Michael addresses is where $1500 is only used for a doctorà ¢Ã¢â ¬s private cell purchases. Some people are living poor lives while others are enjoying luxuries with highly expensive gadgets (Sandel, Michael 145). In the real sense, such amount of money can be used in improving the living standards of low class people.Some amounts of money that are attached to products and services le ave people with questions. Is it logic to use $150,000 for the shooting of an endangered black rhino? This situation has left lots of people wondering how such large amount can be allocated in such a program. In the market there many channels that follow the production of goods and services. Production firms use retail shops to connect their products and services to the customers through the wholesalers. In each level their some amounts of money that is deducted and hence this can be the reason for the largest allocation of money to the product as it reaches the customers.Michael Sandel addresses another issue where $777 is used to buy tattoo space on a manà ¢Ã¢â ¬s forehead. This situation is beyond peopleà ¢Ã¢â ¬s understanding; some people are suffering in poverty. In real sense, it is not logic to buy anything that relates to human body (Sandel, Michael 180). This is a controversial purchase and no explanations that make people understand why such amount is allocated for t his service.Michel addresses various incidences that make an individual know what should be purchased and what cannot be purchased. Some purchases are not logic and hence should not be done. Purchasing body organs like kidney is not logic according to Michael Sandel; each and every person has body organs which are not met for sale. Some incidences may come up where some people get some organ failure like kidney. People should donate such organs willing at no cost; it is not logic to sell or purchase such organs.Sandel clings to the fact of market relations; however he opposes the idea of that economics principles raise about human relations. He argues basing on the market choice; here people guide their choice depending on their demand as well as the purchasing power. The fact remains rich people can purchase anything since they have a ...
Wednesday, May 6, 2020
Creating Shared Value Essay - 606 Words
Unit 3: Creating Shared Value 1 Running Head: Unit 3: Creating Shared Value Global Economic Environment Shirl Williams Unit 3: Creating Shared Value Unit 3: Creating Shared Value 2 Many companies came about out of a need or a means for products to be sold and or obtained, but often companies could not thrive on their own. Many companies were able to help the community grow by supporting and patronizing one another. So if a restaurant needed fresh produce it would use the local farmer or produce market to obtain the produce in turn the farmer might eat at the restaurant. The farmer and the restaurant might hire locals and neighbors to help the community. That wouldâ⬠¦show more contentâ⬠¦The objective is to get it by any means necessary. We are at a point now where some companies do not have a place of origin or a home, they just recognize themselves as being global. That in of itself negates you from connecting and belonging, because what you indicate is that you belong everywhere which in essence is nowhere. The idea behind creating shared value is to find ways where everyone can benefit from growing the company rather than everyone trying to figure o ut how they individually can grow. Porter and Kramer suggest that there are Three distinct ways to create shared value. One way is by reconceiving products and markets. Essentially it is easier to to find a purpose for a product and market that rather than market a product for which there is no need. Another way to create shared value is by ââ¬Å"redefining productivity in the value chain.â⬠(p. 8) ââ¬Å"Considerations in the value chain that increase shared value include the evaluation of energy use and logistics, resource use, procurement, distribution, employee productivity, and location.â⬠http://brownflynn.wordpress.com/2011/03/01/beyond-the-triple-bottom-line-creating-shared-value/ Lastly is, Enabling local cluster development. This allows businesses to work together to solve common issues selflessly and could generate new products, growth customersShow MoreRelatedSummary Creating Shared Value1264 Words à |à 6 PagesCreating Shared Value Michael E. Porter, Mark R. Kramer; Harvard Business Review Summary The article ââ¬Å"Creating Shared Valueââ¬Å", written by Michael E. Porter and Mark R. Kramer and published in the ââ¬Å"Harvard Business Reviewââ¬Å" in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value. In the introduction the authorsRead MoreSummary Creating Shared Value1280 Words à |à 6 PagesCreating Shared Value Michael E. Porter, Mark R. Kramer; Harvard Business Review Summary The article ââ¬Å"Creating Shared Valueââ¬Å", written by Michael E. Porter and Mark R. Kramer and published in the ââ¬Å"Harvard Business Reviewââ¬Å" in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value. In the introduction the authors explainRead MoreCsr: Creating Shared Value1038 Words à |à 5 Pagesreturn, contribute to the growth and development of that society. There is little argument as to the existence of this sanction but considerable debate as to whether it requires more of the corporation than the obvious: enhancing the society by creating and delivering products and services consumers want, providing employment and career opportunities for employees, developing markets for suppliers, and paying taxes to governments and returns to shareholders and other claimants on the rentsRead MoreExecutive Report : Nestle Case Study1494 Words à |à 6 Pagesto ascertain if the style was a success or failure .We all worked in pairs making out our own findings and then coming together to put all the information found. I worked with my partner on finding out what a shared value is, why nestle came up with the concept of creating its shared value, and how Nestle as a company connect with its consumers. 2. KEY AREA OF RESEARCH AND SOURCES The key area researched was corporate social responsibilities. The evaluation was researched on how Nestle approachRead MoreComparing The Roles Of Shared Vision, Values, And Actions912 Words à |à 4 PagesCompare and contrast the roles of shared vision, values, and actions in change leadership. Shared Vision: Creating a clear and effective shared vision delivers many benefits to oneââ¬â¢s organization. Not only does a clear, shared vision helps define the values of the organization and its employees, it also helps guide the behavior of employees. A strong shared vision improves productivity and efficiency. In a change leadership process, shared vision serves 3 important purposes: ââ¬Å"It clarifies theRead MoreShared Value Creation1033 Words à |à 5 Pagesreally helpful to maintain the competitive advantages and gain the sustainable profit? Michael Porter and Mark Kramer, in their January/ February 2011 Harvard Business Review article - Creating Shared Value (CSV) explains what a growing companies have come to recognize - companies can derive a great deal of economic value by addressing social needs. This new approach is used to replace the traditional description of corporate social responsibility (CSR). Traditional Concept of Social Responsibility Read MoreChange Within My School And Transform It From A Culture Of Collaboration831 Words à |à 4 Pagesall stakeholders are professionally on one accord (shared values and goals). I can assure that we are on one accord by creating a school mission, a shared vision, collective commitments and goals. The mission is why an organization exists, the shared vision is what the organization hopes to become, the collective commitments (values) are public declarations of what we will do to achieve our vision and goals (monitor progress). These shared values, goals and moral purpose will be the foundation ofRead MoreCorporate Social Responsibility By Porter And Kramer Essay1216 Words à |à 5 PagesShared value is a business strategy which focuses on creating overall value while addressing social problems. This concept of management strategy was expressed in the ââ¬Å"Creating Shared Valueâ⬠article by Porter and Kramer. Shared value is not just an aspect of a companyââ¬â¢s growth strategy or general business operations. It is well integrated in the way a company operates along with what their goals are as an organization. The value created for a companyââ¬â¢s targeted end user also has some sort of socialRead MoreImpact Of Technology On Domestic And The Global Economy1254 Words à |à 6 Pagestools, bicycles, driveways, clothes, accessories, and so on. This new-shared economy is a multibillion-dollar business and is growing unremarkably. The sharing concept has created markets out of things that would never have been considered to be moneymaking assets before. These new money making concepts are disrupting our traditional economy. Regular businesses have to figure out how to compete. Is this shared economy creating new value for the consumers or is it just replacing existing business? ThisRead MoreWhat Is Knowledge As The Information You Understand From Experience Or Education? Essay1448 Words à |à 6 Pa gesAt a glance my reaction to this question was of course we will value knowledge if it requires a more difficult understanding. If it is difficult it must be of value. However, the more I looked at the question I began to realize that the question makes the assumption that knowledge is only valued if produced with difficulty. Like my first reaction the notion of the question is quite limited. it cannot be assumed that when something is difficult for one that it is difficult for another. When looking
Tuesday, May 5, 2020
Market Process and Research Essentials â⬠MyAssignmenthelp.com
Question: Discuss about the Market Process and Research Essentials. Answer: Introduction: Background to Marketing Marketingis a practice that dates back to the earlier 20th century even before the phase of industrial revolution wave that swept across the western nations of the world.Marketing as a process involves more than just one element. It is the systematic process of promoting goods and services for the potential buyers to access (Isoraite, 2009). Additionally, the process involves market research and mechanisms used for promotion, including advertising and other promotional activities. The ultimate goal of marketing is hitting the profit targets set by the organizations in their business activities (UnLtd n.d.). It is widely understood that firms that employ a comprehensive marketing strategy, with huge budgets set for promotional endeavors have a perfect track record of posting high profits from their business ventures. In the modern day marketing, organizations are increasingly utilizing the marketing concept. It is a concept that proposes that for any organization or a firm to fulfill their objectives, then they should anticipate customers needs and wants and satisfy them more efficiently than the competitors (Ray Ross, 2008), and there is a direct link between marketing and the marketing concept. The early 1960s saw Prof. Neil Borden of Harvard Business School suggest that all the company efforts to convince consumers to buy goods and services represented marketing mix, and this was further elaborated by Professor Jerome McCarthy of the Michigan State University that the marketing mix contains four elements: Product, Place, Price and Promotion (Ehmke, Fulton Lusk n.d.). Marketing is operations are undertaken under environmental factors, and these include Micro environment of the external factors within the control of the organization such as suppliers (Procurement Leaders, 2013) and competitors ; to Macro environment which consists of external factors beyond the control of the business such as the political and economic states of a country within which the business is set (Sammut-Bonnici, 2015). Research Problem The increased organizational competition is becoming a headache for the management of most business organizations a situation that results in scramble for market space and market share. The availability of the market does not guarantee success for the firms products, which means; only the clearly defined strategic marketing plan and positioning of the product within the market will earn you reputation that will generate sales for your products (Istrat, Jovicic, Arsovski, Badjok, 2016). Most companies have had to shut down as a result of employing poor marketing strategies that eventually leads to low customer approval. Producing high quality products is one of greatest aspects of the successful organization, and having all the required resources is an added advantage; but having a poorly targeted marketing plan nullifies all the other great efforts undertaken by the company. Companies flourish with perfectly designed marketing plans and strategies; therefore this research will seek to elaborate the roles marketing plays for the success of biggest business enterprises, and the consequent impacts it has in the business sector. The Objectives of the Research This research seeks to debunk the marketing process as employed in various organizational set ups and eventual aftermath of its effects on the business as well as the marketing contexts in which these businesses are established. Therefore, with all comprehensiveness, this study seeks to: Identify what marketing techniques are undertaken by the large business enterprises. Establish when and where the marketing techniques are used by the organizations, and Elaborate how the marketing processes undertaken by the firm affects overall business performance and the market share. Study Design This study would be undertaken within three big Australian cities, Melbourne, Canberra and Sydney, targeting 7 managers of different large business enterprises in each city, which makes a total of 21 managers from 21 large-scale business enterprises across the three cities. This would involve one on one interview sessions and questionnaire survey to link up the analysis of the market. The selection of the three cities gives the study the much needed dimension and comparison of the marketing processes, and the common impacts they have within the business sector. This is because the cities varying characteristics would still bring out common characteristics of the marketing process, and create credible grounds of the validity of this study. Areas of Questioning Given the elaborate nature of the study and the extensiveness of the marketing processes this study seeks to achieve in bringing out the role of marketing in the business sector; this study would consider the study objectives in devising the questionnaire on the basis of the following questioning areas: The identification of the marketing techniques that organizations utilize in promoting their business, the marketing plan, marketing mix , market segmentation, targeting and positioning and any other important marketing techniques available. Secondly, the questionnaire would seek to establish the circumstances within which the marketing processes and techniques would be employed by the business enterprises, external and internal environmental factors among others. Finally, the subsequent impact the marketing processes and techniques would have on the performance of the business, the increased sales and increased revenue generation. Research Methodology This research would take different research methodologies into account. Firstly, the study population would comprise of the top managers of seven companies from each city, that is, Canberra, Melbourne and Sydney. The data collection methods would involve use of interviews, whereby there would be one on one interview sessions with each of the selected managers of the top companies. Then secondly, there would be administering of the questionnaire which would be a back up for the interviews to confirm the similarities of information regarding the marketing context within which these companies operate. Furthermore, personal observation would also be one of the data collecting methods in this process, whereby important information about organizational processes that relate to marketing can easily be recognized by use of eyes, e.g. the companys marketing objectives outlined in the brochures, their core values and the general operations which defines the organizational culture and marketing goals. Cost: - The cost of this research proposal is estimated at $5 million, which will cater for the transportation of the personnel who will facilitate the administering and collection of the questionnaires, professional data analysts, and payment of all legal fees to the authorities before undertaking the process. Furthermore, all documentations and stationery, a computer machine, a printer and radio recorders would all be procured for the purposes of this research. Timing: - Time factor is a significant matter for planning. Therefore, the whole research process would take a period of six months. This would involve 3 months of data collection that is, booking of the appointments with the managers in advance and sticking to the schedule. Each of the three cities would have a target of one month time duration for data collection process. Then one month for the sampling of the collected data, the fifth month would be about the professional analysis of the data by the hired qualified data professionals and finally, the sixth month compiling of the final research report and presenting the results of the findings. Data Analysis The data analysis would be based on the collected data in the questionnaires and interview sessions. The analysis would be based on the findings and the comparisons of the marketing trends between the three cities, varying factors, constant and variables of different marketing environments based on the findings (WSP n.d.). The common factor among all the seven business enterprises in each of the mentioned cities is that they both carry out marketing programmes and they all have marketing plans and strategies in their business plans (Frolova, 2014). The analysis would also determine the extent of promotion activities in the business performance of the current market (Cuellar-Healey, 2013). Specifications The cost estimates of this study are based on the following assumptions: Number of completed interviews: 18 Average length of the interview: 30 minutes Average completion rate: 75% There would be open-minded questions Sampling techniques: Systematic random sampling There would be factor analysis, 3 perceptual maps with gap analysis. Report Services Developing questionnaire in conjunction with managers of the top organizations within Melbourne, Sydney and Canberra. Generating the sample within the target area, Program the survey Oversee the administering of questionnaire and the whole process Prepare for the one on one interview sessions Processing of data, and compilation of the statistical tables Analyzing data, and preparing the report. Proposed Outcomes The study would generate a considerable amount of proposed outcomes and targets it aims at achieving. Some of the vital outcomes from the study would include: The establishment of major marketing techniques that the major organizations employ in their marketing strategy. They would include: The marketing mix, marketing concept, positioning, targeting and advertising among others. The outcomes of the exact time and place the organizations make use of the marketing techniques in their marketing strategy. This would be for example television ads during prime news hours. Then lastly, the outcomes on the ways the organization utilizes the marketing techniques. This may include the medium used such as social media marketing, electronic media and promotions, and their use Conclusion The complexity of marketing warrants deep analysis and understanding of the marketing concepts the marketing plan and the marketing techniques. The success of any organization depends on how successfully they devise a successful marketing strategy that would in the end generate higher sales for the organization. To productively understand what marketing plan suites your business a very detailed analysis and research of all the facilitating factors are required. Therefore, this proposal would present all the possible outcomes of a marketing process that most organizations can make use of in their establishment of big business ventures. References Cuellar-Healey, S 2013, 'Marketing Module 8: Promotion ', Marketing Modules Series. Ehmke, C, Fulton, J Lusk, J, 'Marketings Four Ps: First Steps for New Entrepreneurs', Purdue Extension. Frolova, S 2014, 'The Role of Advertising In Promoting A Product', Thesis CENTRIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Industrial Management. Isoraite, M 2009, 'Theoritical Aspetcs of Marketing Strategy', Ekonomika ir vadyba: aktualijos ir perspektyvos, pp. 114-125. Istrat, Jovicic, Arsovski Badjok 2016, 'Economic Factors Affecting Business Decision Making', International Conference on Applied Internet and Information Technologies. Procurement Leaders 2013, 'Strategy Guide: Supplier Relationship Management'. Ray, P Ross, M 2008, 'Competitor Analysis ', Gateway Series Sries No 21. Sammut-Bonnici, T 2015, Macroenvironment, Wiley Encyclopedia of Management. UnLtd, 'Developing Your Marketing Strategy And Marketing Plan', Theme 6: Marketing, pp. 127-134. WSP, 'Marketing Mix: Place', Introductory Guide to Sanitation Marketing.
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